I’ve been doing a little side work lately, and one of the tasks I’ve been doing is a little social media ad campaign research. This involves me looking at a lot of blogs, 90% of which are mommybloggers.
After seeing literally dozens of mommyblogs, I’ve found there’s a general formula mommyblogs seem to adapt to.
Mommyblogs are generally composed of the following:
- Deals of the day/week/month. Coupons, sales, rebates, ECBs and RRs.
- Reviews of free products.
- Giveaways of said free products.
- Occasional gushing over children and chiding of men.
- A gazillion links to other mommybloggers who do the same thing.
I also find that a huge majority of mommybloggers I stumble across are good Christian mothers of two children and a few “furbabies.” Sometimes there’s three children. For whatever reason, there almost is never one.
Now, don’t get me wrong: I support mommybloggers. In fact, a number of my good writer friends are just that, and I have no problem with what they do. Nor are any of the things above bad in their own right; in fact, they’re all good on their own. The problem isn’t the individual content: it’s the overall formula. It’s like someone’s churning out turnkey blogs for moms.
The problem is, there are now thousands of blogs doing the same thing: happy, cheery sharing of deals, reviews and giveaways of the same products. That is, most mommy blogs are generally identical. There’s no individual anymore; no one talks about themselves, their families, or their struggles. There’s just a cheery, feminine voice of the “good housewife” who’s happy to share her housewifey things with other housewifes.
And yes, I said “housewife” and not “stay at home mom” for a reason.
Think about it. The state of mommyblogs today reflects a Stepford Wife type syndrome. You can take a look at these blogs and typecast all of their writers as good wives, stay at home moms, pamper their kids; they’re women who love to shop, love a good bargain, are thrifty as part of their duty to maintain sweet harmony in the home. It’s a throwback to the perfect wives of the 50s and 60s that we saw in the media.
And I don’t know a real woman like that.
Damn it all, moms, blog. I encourage it. I recommend it! But be different. Show your individual side. Talk about your feelings, what it’s like to be a real mom, a real wife, a real woman in this day and age. You can do the other stuff too, but don’t let it be your only schtick. Don’t conform.
Two of my favorite mommy bloggers (and friends) avoid the formula:
Tales of the Toot does giveaways and product reviews. She also always showcases her child Aiden, a special needs boy with a rare disease. She doesn’t hide her fears, her trials, or her life from the public, and she’s a stellar example of, to me, what a mommy blogger should be.
Another example is All in An Iowa Mom’s Day, a blog from another great mom and freelancer who, gasp, actually looks into the “mundane” world. She talks about parenting, housework, raising boys, and all sorts of various daily sundries. She also reviews and does giveaways.
It is possible to be yourself in the crowd. Break away from the formula. Be real.