Writing Tools: Google’s Keyword Tool and Insights

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So, we know that web content writers are driven hard to write with SEO in mind. There are a lot of ways to research SEO, but I’d like to share one of my favorite tools quickly with you: Google’s AdWord Keyword Tool.

This tool is deceptive. It’s actually designed to help you create an AdWord campaign for using Google’s advertising service, but it’s also great for keyword research to help you target your reader’s searches and create effective web content.

At its most basic, you simply need to enter in a keyword (or a few keywords) in the upper left box where it says “Word or phrase”, one per line. For instance, on a search I did for a recent article, I used:

  • world of warcraft
  • hunter
  • pets

Advanced options will also let you select countries, languages, to include searches from mobile devices, and to filter results based on volume and more. For the record, I usually use the default settings for my SEO research for writing.

Hit search, and you’ll come up with a list of suggested keywords. You can sort these by competition (the bigger the green bar, the greater the competition – you want to aim for SEO with less competition), global and local monthly searches, and see a time graph of local search trends. You can also click on the magnifying glass to see Google Insights for the keyword, another essential SEO research tool. Clicking on the keyword itself will link you to Google’s web search for that term.

There’s a lot that can be done with these tools, but even a basic use of them reveals some great results for the every day web content writer. You can take a look at a few other guides, like this one, if you want to get more in-depth, but my best recommendation is simply to play around and see what you discover!

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