Web writers will often find they are encouraged to increase session length when writing – but many grope blindly on how to do so. There’s no reason to fret; session length is one of the easiest things to build into your articles.
Session length, simply put, is how long a person stays on a website before either leaving to another website or timing out (indicating they are no longer actively browsing the site). Session length is an indicator of two things: how well the website is providing something the reader wants, and how much advertising they’re exposed to. For web writers on a pay per view/click scale, the more advertisements a reader sees, the more valuable a click is (ie, the more money you make).
There are two simple ways to increase session length as a web writer:
- Write web content relevant to the reader’s interest; and
- Offer engaging internal (that is, on the same website) backlinks.
Writing relevant web content for the reader is simply a matter of doing proper SEO research and integration. Know what your reader is coming to your article for and give them the answers they seek. Be informative and succinct, and don’t mislead your readers.
Internal backlinks are another story. Like your own web content, you want to make sure that what you link to is relevant to the reader. Evergreen articles – the kind of articles that act like encyclopedic entries on the web – make great internal backlinks, because readers are often going to click on these links to get more basic information about the topic (the who, what, when, where, why, and how).
There’s also a misconception that many web writers have that they can, or should, only link to their own content – so if they don’t have an evergreen article explaining the basics of ___, then they simply won’t link to anything. However, it is better to link to another person’s article than to not link at all. This is a win-win situation for you and the author of the other article. For example, on Examiner, if a reader first comes to the site on your article, and then clicks an article that isn’t yours, you will still get credit for their session length. Session length is blind to author; so don’t be afraid to give someone else credit where it’s due.
Want more web writing tips? I’d love to try and help. Leave me a comment and tell me what you’d like to know!